As consumers, we have a responsibility to stay away from the harmful effects of the fast fashion industry, the massive use of synthetic and harmful materials, toxic and chemically manufactured substances, and the depletion of human resources.
With "Geniuz" we set the goal of progressively using only natural, biodegradable materials, composed of innovative fibers and smart textiles, combining traditional, sustainable and high quality techniques to ethically produce Modesty for women and men.
Being fashion conscious goes beyond considering the environment, fabric compositions and quantities. It is imperative that we consider the conditions and treatment of workers involved in the manufacture of our products to ensure we are not contributing to a system of oppression, a system that severely exploits and abuses workers.
However, we can only achieve this goal as an Ummah (Muslim community). When everyone pulls together, supports each other and wants to do something for it. Inexpensive production, high-quality clothing and good working conditions at the same time is wishful thinking.
"It is He who made you successors on earth..." - [Quran 6:165]
Fulfilling this important mission is our responsibility. Many prophetic teachings speak of the common ownership of water, fire, and pastures by mankind. Protecting landscapes and providing sanctuaries for wildlife are also crucial. Prophet Muhammad (peace be upon him) reserved special areas where water, wildlife and forestry were restricted or not restricted at all. If this practice were still widespread today, imagine what our beautiful planet would look like?
We all bear responsibility for our environment and the people who live in it. Sometimes it takes small steps to make big changes.
- GENIUS