Data protection
Responsible for data processing is:
GENius - Lina Bouhmidi
back alley 1
67227 Frankenthal
geniuz.de@gmail.com
We are pleased that you are interested in our online shop. Protecting your privacy is very important to us. Below we inform you in detail about the handling of your data.
1. Access Data and Hosting
You can visit our website without providing any personal information. Each time a website is called up, the web server automatically saves what is known as a server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call.
This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. This serves to protect our overriding legitimate interests in a correct presentation of our offer in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR. All access data will be deleted no later than seven days after the end of your visit to the site.
1.1 Hosting
The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise stated in the present data protection declaration, all access data and all data collected in the forms provided on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.
1.2 Content Delivery Network
For the purpose of a shorter loading time, we use a so-called Content Delivery Network ("CDN") for some offers. With this service, content, such as large media files, is delivered via regionally distributed servers from external CDN service providers. Access data is therefore processed on the servers of the service providers. Our service providers work for us within the framework of order processing. If you have any questions about our service providers and the basis of our cooperation with you, please use the contact option described in this data protection declaration.
2. Data processing for contract processing, contacting and opening a customer account
We collect personal data if you voluntarily provide it to us as part of your order or when contacting us (e.g. via the contact form or e-mail). Mandatory fields are marked as such, since in these cases we need the data to process the contract or to process your contact and you cannot send the order or contact without providing them. Which data is collected can be seen from the respective input forms. We use the data you provide to process the contract and to process your inquiries in accordance with Article 6 Paragraph 1 Sentence 1 lit. b GDPR.
If you have given your consent to this in accordance with Article 6 Paragraph 1 Sentence 1 lit. a GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account. Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this data protection declaration. After the contract has been fully processed or your customer account has been deleted, your data will be restricted for further processing and deleted after expiry of the tax and commercial retention periods in accordance with Article 6 Paragraph 1 Sentence 1 lit. c GDPR, unless you expressly consent to further use of your data in accordance with Article 6 Paragraph 1 Sentence 1 lit. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this data protection declaration or using a function in the customer account provided for this purpose.
merchandise management system
We use merchandise management systems from external service providers to process orders and contracts. Our service providers work for us within the framework of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.
3. Data processing for the purpose of shipping processing
In order to fulfill the contract in accordance with Article 6 Paragraph 1 Sentence 1 lit. b GDPR, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of the goods ordered.
Data transfer to shipping service providers for the purpose of shipping notification
If you have given us your express consent to this during or after your order, we will pass on your e-mail address and telephone number to the selected shipping service provider in accordance with Article 6 Paragraph 1 Sentence 1 lit Delivery can contact you for the purpose of delivery notification or coordination.
The consent can be revoked at any time by sending a message to the contact option described in this data protection declaration or directly to the shipping service provider at the contact address listed below. After revocation, we will delete the data you have provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data that goes beyond this, which is permitted by law and about which we will inform you in this declaration.
United Parcel Service Deutschland S.à rl & Co. OHG
Goerlitzer Strasse 1
41460 Neuss
Germany
Hermes Germany GmbH
Essener Strasse 89
D-22419 Hamburg
Germany
General Logistics Systems Germany GmbH & Co. OHG
GLS Germany-Strasse 1 - 7
DE-36286 Neuenstein
Germany
DPD Germany GmbH
Wailandtstrasse 1
63741 Aschaffenburg
Germany
DHL Parcel Ltd
Strassenweg 10
53113 Bonn
Germany
Schenker Germany AG
Lyoner Strasse 15
60528 Frankfurt am Main
Germany
4. Data processing for payment processing
When processing payments in our online shop, we work together with these partners: technical service providers, credit institutions, payment service providers.
4.1 Data processing for transaction processing
Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers who work for us as part of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary to process the payment. This serves to fulfill the contract in accordance with Article 6 (1) sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. B. on your own website or via a technical integration in the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact options described in this data protection declaration.
4.2 Data processing for the purpose of fraud prevention and optimizing our payment processes
If necessary, we give our service providers further data, which they use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and the optimization of our payment processes (e.g. invoicing, processing disputed payments, accounting support). In accordance with Article 6 Paragraph 1 Clause 1 Letter f GDPR, this serves to safeguard our legitimate interests in our protection against fraud and in efficient payment management, which are overriding in the context of a balancing of interests.
5. Email Newsletters and Postal Promotions
GENIUZ offers you the opportunity to register for our e-mail newsletter at www.gen-iuz.de. We send newsletters, e-mails and other electronic notifications (hereinafter "newsletters") only with the consent of the recipient or legal permission. A newsletter will only be sent if you have consented to receiving it by providing your e-mail address The consent text reads as follows: "I agree that I will regularly receive offers, trends and innovations from GENIUZ by e-mail in the areas of food, household, well-being, DIY, decoration, sports, fashion and consumer electronics. This consent can be revoked at any time with effect for the future at the end of each e-mail."
In order to register for our newsletters, it is generally sufficient if you enter your e-mail address. However, we can ask you to enter a name for the purpose of addressing you personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.
E-mail advertising without registering for the newsletter and your right to object
If we receive your e-mail address in connection with the sale of goods or services and you have not objected to this, we reserve the right to send you advertising, trends and innovations from time to time on the basis of Section 7 (3) UWG similar products from our range with reference to the purchase by e-mail. You can object to this use of your email address at any time (kontakt@kundenservice.store).
Double opt-in procedure: Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged.
Deletion and restriction of processing: We can store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the case of obligations to permanently observe contradictions, we reserve the right to store the e-mail address in a blocking list (so-called "blacklist") solely for this purpose.
The registration process is logged on the basis of our legitimate interests for the purpose of proving that it was carried out properly. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.
Notes on the legal basis: The newsletter is sent on the basis of the consent of the recipient or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of advertising for existing customers. If we commission a service provider to send emails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests to demonstrate that it has been carried out in accordance with the law.
Promotional communication via e-mail, post, fax or telephone
We process personal data for the purpose of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.
The recipients have the right to revoke their consent at any time or to object to advertising communication at any time.
After revocation or objection, we can store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete them. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time.
- Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers).
- Affected persons: communication partners.
- Purposes of processing: direct marketing (e.g. by e-mail or post).
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Sweepstakes and Contests
DS Holding (through DS Select) processes the personal data of participants in sweepstakes and competitions from participating subsidiaries and sweepstakes partners only in compliance with the relevant data protection regulations, insofar as the processing is contractually required for the provision, implementation and execution of the sweepstakes, and the participants have consented to the processing or the processing serves our legitimate interests (e.g. the security of the competition or the protection of our interests from misuse through the possible collection of IP addresses when submitting competition entries).
If entries by participants are published as part of the competition (e.g. as part of a voting or presentation of the competition entries or the winners or reporting on the competition), we would like to point out that the names of the participants may also be published in this context. The participants can object to this at any time.
If the competition takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as "online platform"), the usage and data protection provisions of the respective platforms also apply. In these cases, we would like to point out that we are responsible for the information provided by the participants in the context of the competition and inquiries regarding the competition are to be addressed to us.
The participants' data will be deleted as soon as the sweepstakes or competition has ended and the data is no longer required to inform the winners or because queries about the sweepstakes are to be expected. In principle, the data of the participants will be deleted no later than 6 months after the end of the competition. Winners' data may be retained for a longer period of time, for example in order to be able to answer questions about the prizes or to be able to fulfill the prizes; in this case, the retention period depends on the type of prize and is, for example, up to three years for items or services in order to be able to process warranty cases, for example. Furthermore, the data of the participants can be stored longer, for example in the form of reporting on the competition in online and offline media.
If data was also collected for other purposes as part of the competition, its processing and storage period are based on the data protection notices for this use (e.g. in the case of registration for the newsletter as part of a competition).
- Types of data processed: Inventory data (e.g. names, addresses), content data (e.g. text entries, photographs, videos).
- Affected persons: Sweepstakes and competition participants.
- Purposes of processing: conducting sweepstakes and competitions.
- Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR).
6. Cookies and Other Technologies
6.1 General Information
In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically saved on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser the next time you visit (persistent cookies).
We use technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process the IP address, time of visit, device and browser information and information about your use of our website (e.g. information about the contents of the shopping cart). Within the framework of a weighing of interests, this serves overriding legitimate interests in an optimized presentation of our offer in accordance with Article 6 (1) sentence 1 lit. f GDPR.
In addition, we use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this data protection declaration.
You can find the cookie settings for your browser under the following links:
- Microsoft Edge™ [https://support.microsoft.com/de-de/help/4027947/microsoft-edge-delete-cookies]
- Safari™ [https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14]
- Chrome™ [https://support.google.com/chrome/answer/95647?hl=de&hlrm=en]
- Firefox™ [https://support.mozilla.org/de/products/firefox/protect-your-privacy/cookies]
- Opera™ [https://help.opera.com/de/latest/web-preferences/#cookies]
If you have consented to the use of the technologies in accordance with Article 6 Paragraph 1 Sentence 1 lit.
6.2 Cookiebot Content Management Platform
We use Cookiebot on our website to inform you about the cookies and other technologies that we use on our website and to obtain, manage and document your consent to the processing of your personal data by these technologies, if required. According to Article 6 Paragraph 1 Clause 1 Letter c GDPR, this is necessary to fulfill our legal obligation according to Article 7 Paragraph 1 GDPR to be able to prove your consent to the processing of your personal data to which we are subject. Cookiebot is an offer from Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, which processes your data on our behalf.
After submitting your cookie declaration on our website, Cookiebot's web server stores your anonymized IP address, the date and time of your declaration, browser information, the URL from which the declaration was sent, information about your consent behavior and an anonymous random key. In addition, a cookie is used that contains the information about your consent behavior and the key. Your data will be deleted after twelve months unless you have expressly consented to further use of your data in accordance with Article 6 Paragraph 1 Sentence 1 lit we will inform you in this statement.
7. Use of cookies and other technologies for advertising analysis and advertising purposes
If you have given your consent to this in accordance with Article 6 Paragraph 1 Clause 1 Letter a GDPR, we use the following cookies and other third-party technologies on our website. After the end of the use of the respective technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. You can find more information about your revocation options in the "Cookies and other technologies" section. See each technology for more information, including how we work with each vendor. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.
7.1 Use of Google Services
We use the following technologies from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it will be shortened before it is stored on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be sent to a Google server and shortened there. Unless otherwise specified for the individual technologies, data processing takes place on the basis of an agreement concluded between jointly responsible persons for the respective technology in accordance with Art. 26 DSGVO. Further information about data processing by Google can be found in Google 's data protection information.
Google Analytics
For the purpose of website analysis, data (IP address, time of visit, device and browser information as well as information on your use of our website) is automatically collected and stored with Google Analytics, from which user profiles are created using pseudonyms. Cookies can be used. In principle, your IP address will not be merged with other Google data. The data processing takes place on the basis of an agreement on order processing by Google.
For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behavior if you came to our website via a Google Ads advertisement. Cookies can be used for this and data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) can be recorded, from which pseudonyms are used User profiles are created.
Google Adsense
Our website markets space for third-party ads via Google AdSense. These advertisements will be shown to you in various places on this website. The so-called DoubleClick cookie is used to display interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information and information about your use of our website) and automatically assigning a pseudonymous UserID, with the help of which interests are determined based on visits to this and other websites.
Google Ads
For advertising purposes in the Google search results and on the websites of third parties, the so-called Google remarketing cookie is set when you visit our website, which is automatically generated by collecting and processing data (IP address, time of visit, device and browser information and information about your use of our website) and by means of a pseudonymous cookie ID and on the basis of the pages you visit enables interest-based advertising. Any further data processing will only take place if you have activated the "Personalized advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing.
For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behavior if you came to our website via a Google Ads advertisement. Cookies can be used for this and data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) can be recorded, from which pseudonyms are used User profiles are created.
Google reCAPTCHA
For the purpose of protection against misuse of our web forms and against spam by automated software (so-called bots), Google collects reCAPTCHA data (IP address, time of visit, browser information and information on your use of our website) and uses a so-called JavaScript and cookies analyze your use of our website. In addition, other cookies stored by Google services in your browser are evaluated. A reading or saving of personal data from the input fields of the respective form does not take place.
Google Fonts
For the uniform presentation of the content on our website, data (IP address, time of visit, device and browser information) is collected by the script code "Google Fonts", transmitted to Google and then processed by Google. We have no influence on this subsequent data processing.
7.2 Use of Facebook Services
Use of Facebook Pixel
We use the Facebook pixel as part of the Facebook Ireland Ltd. technologies presented below. , 4 Grand Canal Square, Dublin 2, Ireland ("Facebook"). With the Facebook pixel, data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) are automatically collected and stored, from which using User profiles are created from pseudonyms. For this purpose, a cookie is automatically set by the Facebook pixel when you visit our website, which automatically enables your browser to be recognized when you visit other websites by means of a pseudonymous cookie ID. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalized and group-based advertising.
The information automatically collected by the Facebook technologies about your use of our website is usually transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. The European Commission has not issued an adequacy decision for the USA. If we are responsible for data transmission to the USA, our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Facebook can be found in Facebook 's data protection information.
Facebook Analytics
As part of Facebook Analytics, statistics on visitor activity on our website are created from the data collected with the Facebook pixel about your use of our website. The data processing takes place on the basis of an agreement on order processing by Facebook. Your analysis serves to optimally display and market our website.
Facebook Ads
We use Facebook Ads to promote this website on Facebook and other platforms. We determine the parameters of the respective advertising campaign; Facebook is responsible for the precise implementation, in particular the decision on the placement of the ads with individual users. Unless otherwise specified for the individual technologies, data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Joint responsibility is limited to the collection of the data and its transmission to Facebook Ireland. The subsequent data processing by Facebook Ireland is not covered by this.
8. Social Media
Our online presence on Facebook, Twitter, Instagram, Youtube and Pinterest
If you have given your consent to the respective social media operator in accordance with Article 6 Paragraph 1 Sentence 1 lit and stored, from which user profiles are created using pseudonyms. These can be used, for example, to place advertisements inside and outside the platforms that presumably correspond to your interests. Cookies are usually used for this. For detailed information on the processing and use of the data by the respective social media operator as well as a contact option and your rights in this regard and setting options for protecting your privacy, please refer to the data protection notices of the providers linked below. If you still need help in this regard, you can contact us.
Facebook is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is usually sent to a Facebook server , Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when visiting a Facebook fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. For more information (about Insights data), see here .
Twitter is an offer from Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland ("Twitter"). The information automatically collected by Twitter about your use of our online presence on Twitter is usually transferred to a server operated by Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission.
Instagram is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually sent to a Facebook server , Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when visiting an Instagram fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. For more information (about Insights data), see here .
YouTube is an offer from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is usually transferred to a server of Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission.
Pinterest is an offer from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). The information automatically collected by Pinterest about your use of our online presence on Pinterest is usually transferred to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission.
9. Contact options and your rights
As a data subject, you have the following rights:
- pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified there;
- pursuant to Art. 16 GDPR, you have the right to immediately request the correction of incorrect or incomplete personal data stored by us;
- According to Art. 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless further processing * to exercise the right to freedom of expression and information;
- to comply with a legal obligation;
- for reasons of public interest or
- is required to assert, exercise or defend legal claims;
- pursuant to Art. 18 GDPR, you have the right to request that the processing of your personal data be restricted if * you dispute the accuracy of the data;
- the processing is unlawful but you oppose its erasure;
- we no longer need the data, but you need them to assert, exercise or defend legal claims or
- you have lodged an objection to the processing in accordance with Art. 21 GDPR;
- pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible;
- according to Art. 77 DSGVO the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.
If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data, as well as revocation of consent given or objection to a specific use of data, please contact us directly using the contact details in our imprint.
Data Protection Officer:
Lina Bouhmidi
back alley 1
67227 Frankenthal
geniuz.de@gmail.com
Right to object
Insofar as we process personal data as explained above in order to protect our legitimate interests, which prevail in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is for direct marketing purposes, you can exercise this right at any time as described above. If the processing is for other purposes, you only have the right to object if there are reasons that arise from your particular situation.
After you have exercised your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing is necessary for the establishment, exercise or defense of serves legal claims.
This does not apply if the processing is for direct marketing purposes. Then we will no longer process your personal data for this purpose.
Data protection declaration created with the Trusted Shops legal copywriter in cooperation with FÖHLISCH Rechtsanwälte .
More about us
Unsere Vision
Neben unserem Bestreben, wertvolle und langlebige Lieblingsstücke von höchster Qualität herzustellen, hat die Nachhaltigkeit für uns oberste Priorität. Wir pflegen Beziehungen zu unseren Partnern und Herstellern, sodass wir zukünftig immer mehr bei der Rohstoffgewinnung unserer Produkte versichern können, dass keine Schäden entstehen. Bei der Herstellung unserer Kleidungsstücke verwenden wir nachhaltige und natürliche Rohstoffe wie Bambus,Lyocell oder Baumwolle, um unseren ökologischen Fußabdruck stets zu minimieren und eine ressourcenschonende Produktion zu gewährleisten.
Unsere Story
The founder, Lina Bouhmidi, started wearing the headscarf in 2022 and relatively quickly recognized the everyday problems that came with this decision. Appearance, actions and behavior play a bigger role when choosing to wear the headscarf. The constant feeling of being watched can get unsettling pretty quickly if you're not feeling confident. For this reason, Lina Bouhmidi decided to found a brand that would give her Muslim siblings more courage and understanding. A brand that awakens self-confidence and a love of fashion again. The feeling of community is very important because great things can only be achieved together.
Modesty im Quran
Islam takes the concept of modest even further. Modesty in Islam is known as haya, a word which describes both shyness and a deeper modesty that is based on faith. A sense of haya should affect a Muslim's conduct before God, before others and even when one is alone.
In the holy Qur'an, God says: “O children of Adam, We have provided you with garments to cover your bodies, as well as for luxury. But the best garment is the garment of righteousness. These are some of God's signs, that they may take heed." (Al-Araf 7:26)